Eternify took the streaming world by storm, but unfortunately only lasted one hot June weekend before Spotify shut it down.
After taking an in-depth look at the app and its bold statement on the effects of the music industry on small artists, I also had the pleasure to sit down with the brains behind it – NYC’s very own Ohm & Sport.
Hey guys! Could you please introduce yourselves to our readers?
We’re Ohm & Sport. We used to be called Ohm & Flex, but we didn’t want people to think that one of us is Ohm and the other is Flex. We’ll probably bring the name back at some point, but again, we’re really not trying to say that one of us is Ohm and the other is Flex.
Eternify kicked up quite a storm, even though it was short-lived. What made you develop it in the first place?
Well, to be perfectly honest, Eternify was an inside job sponsored by Apple Music. The plan called for us to directly follow the news that Taylor Swift had gotten them to change their royalty policy for the three-month trial. In other words, Apple hired us to deal Spotify a finishing blow. SHOUTS OUT JONNY IVE, PLEASE ADOPT US.
What was the response like from other artists?