PRS for Music and Youtube has signed a multi-year licensing deal agreement, covering over 130 territories.
The license covers the use of the significant repertoire represented by PRS for Music in videos streamed on the video platform.
This license covers official music videos and content, live footage, soundtracks and user generated content. It also includes the rights to a growing independent repertoire available through PRS for Music’s IMPEL initiative such as David Bowie (Bucks Music), Justin Timberlake (Imagem), Lou Reed (Spirit) and Goldie (Westbury).
In 2007, PRs for Music was one of the first societies outside of the US to license Youtube. The organisation represents over 100,000 songwriters, composers and music publishers. The new license covering more than 130 territories in Europe, Middle East and North Africa, is one of the most extensive yet to date.
Robert Ashcroft, Chief Executive PRS for Music, said, “Streaming is a key growth area for PRS for Music, helping drive our online revenues to over £50M in 2012. YouTube’s vast reach around the world offers our publishers and songwriters a unique stage and music lovers access to millions of songs. I am delighted we have reached such an important multi-territory agreement. The issue of remuneration from streaming services remains a key one for our members and the further evolution of our licensing relationship with YouTube will help ensure continued growth in royalties for our members from one of the world’s leading video platforms.”
Chris Maxcy, Director of Global Music Partnerships at YouTube continued, “We’re delighted to renew our successful partnership with the PRS for Music. This means the UK’s music publishers, songwriters and composers can continue to reach new and existing fans on YouTube and the passionate YouTube community can keep enjoying listening to music and discovering new artists online.”
PRs for Music is one of the world’s leading combined rights organisation, providing business and community groups, with access to over 10million songs through its music licenses. With 150 representation agreements in place globally, and representing over 2 million music creators, PRs for Music in 2012, collected £641.8m.