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Beatles promoter Sid Bernstein dies at 95

The Music promoter and producer Sid Bernstein, most notable for bringing the Beatles to Carnegie Hall and Shea Stadium, has died at the age of 95.

Bernstein was a key force in bridging the gap between America and the UK, bringing artists such as The Rolling Stones, The Kinks, Herman’s Hermits and The Moody blues to a UK audience.

Beyond Beatles, Bernstein was an agent at General Artists Corporation, he produced the comeback tour of Judy Garland and would on June 9, 1962 bring Tony Bennett to Carnegie Hall, which was the highlight of his career.

February 9, 1964 after investing his money in promoting the Beatles to America, the quartet debuted on the Ed Sullivan show, and three days later managed to perform at two shows at Carnegie Hall. A year later, the Beatles returned for the infamous Shea Stadium concert.

Amongst the beatles, Bernstein promoted Frank Sinatra, Jimi Hendrix, Sly and the Family Stone, and would later promote Laura Branigan and Lenny Kravitz, along with newcomers ABBA.

Bernstein is survived by his wife, six children and six grandchildren. He released his first album last year, ‘Sid Bernstein Presents’ with a number of books ‘It’s Sid Bernstein Calling‘ and ‘Not Just the Beatles‘.

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