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Gyptian revs it up for Reggae with new album ‘Sex, Love And Reggae”

Reggae superstar Gyptian has released his fourth studio album ‘Sex, Love and Reggae‘. Although the artist, otherwise known as Windel Beneto Edwards has been singing since he was knee high, he gained substantial commercial success in 2010 with the release of his track “Hold You”. The song, featuring Nicki Minaj stormed the charts making Gyptian a known reggae name around the world. Since making this crossover, Gyptian has gained further recognition and success in the mainstream music scene.

Born in Kingston, Jamaica, Gyptian has come from humble beginnings, working as a butcher before deciding to pursue music. He was then introduced to promoter Ravin Wong and Earl “Chinna” Smith who helped him launch a career as an artist. Under their guidance, the star brought out his first two albums, ‘My Name Is Gyptian‘, and ‘I Can Feel Your Pain’, which did well respectively in the US Reggae Charts, creating the start of a solid profile in reggae music.

In 2010, Gyptian released his third album ‘Hold You‘, containing the hit track that helped him find fame. The record was filled with great tracks including “Nah Let Go” and “Beautiful Lady”. This led to the achievement of a huge milestone in Gyptian’s career, when the Recording Industry Association of America certified the single “Hold You” as Gold.

As an artist, Gyptian has been praised for making a breakthrough for his crossover with reggae music. Billboard magazine commented that “not since Wayne Wonder’s ‘No Letting Go’, has an underground reggae artist garnered as much attention in the United States as Jamaica’s own Gyptian”. However it’s now fair to say that the Jamaican artist’s reach is now greater than just the US.

As a Rastafarian, much of Gyptian’s music has often concentrated on the themes of love and politics. Both the singer and his label, VP Records, have pointed out that his new record, Sex, Love and Reggae is far different from his previous work. Co-produced by Jerry “Wonda” Duplessis, it is diverse with something for everyone. Gyptian recently made this clear when he said, “For me there’s no boundaries in music. Pick one – there is a Gyptian in that category for you”. The level of diversity has no doubt been contributed to by the range of artists that feature on this album. From Angela Hunte, Estelle, Melanie Fiona and Bunji Garlin, these additions make for some great tracks.

Gyptian has done well to break away from his usual sound whilst keeping it real for reggae and dancehall. This is pretty clear from his Cyndi Lauper cover of “True Colours”, which is just one of the standout tracks amongst many. “Vixen”, “Non Stop” and “Wine Slow” have all already become massively popular tracks from the album.

Sex, Love and Reggae is out now.

Written by Nikita Rathod

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