What first struck me about this beautifully written and haunting track was the quality of L.A. based Joy Oladokun’s tone. There is a richness and raw edge to her vocals, which lends itself technically and creatively to both the lyrics and melody. I feel that she connects with the music on all levels and she is telling a story with every nuance of her voice.
There is a steady, almost addictive beat to the backing sound and the music peaks and troughs to lift the tune midway through and yet gives a sense of completion once that crescendo has occurred. The only con with this release is that I want to constantly have it on repeat!
Joy’s combination of roots rock with folk song writing shines through. It’s an innovative way of working and this first single taken from her debut album showcases her talent, perfectly. Joy’s debut album was released on 29th April, it’s called Carry, and she states that ‘every song stemmed from a lesson I learned, or a lesson I’m still learning. I write to process and to heal, and I sing to help others do the same.’
Written by Helen McWilliams